10 Up and Coming Brands Fashion Insiders Can’t Stop Talking About in 2025

Luxury giants Gucci and LVMH report declining revenues in 2024, while a new wave of emerging brands continues to reshape the scene with fresh viewpoints and innovative approaches.

There is a big turning point ahead for the fashion business. Sustainability has developed into legislation from a buzzword. California leads with the first-ever extended producer responsibility scheme; the EU wants digital product passports. Through modern tailoring, streamlined basics, and creative upcycling techniques, brands like Róhe, Veronica De Piante, and Bettter support this approach.

Fifteen rising fashion labels that excel in this changing climate make up our carefully chosen collection. Perfect workmanship, environmentally sustainable techniques, and forward-looking design help these companies reinvent luxury’s meaning in 2025. Here’s why fashion experts never stop talking about them.

Róhe

Starting its adventure in Amsterdam in 2021 from Marieke Meulendijks and Maickel Weyers’ artistic idea, Róhe The design concept of the brand stresses on outstanding Italian textiles and impeccable quality by embracing quiet confidence and minimalism.

Róhe Brand Story

The firm finds Amsterdam’s famous Golden Bend of the Herengracht to be its natural habitat, which exactly complements its aesthetic. The studio includes Neo-Classical moldings and high ceilings that provide a motivating setting for their modern creations. To create their own legacy and fresh perspective, the founders decided on Amsterdam rather than established fashion centers.

Róhe Signature Pieces

The catalog of the brand includes these outstanding works:

  • The Marie jacket takes its inspiration from Ming dynasty garments and features a distinctive standup collar with knot-buckles
  • The double-face wool jacket shows off splitable, seamless finishing crafted by hand
  • The belted trench coat with its innovative double collar shows the brand’s dedication to reimagining classic pieces

Róhe Pricing and Availability

Róhe’s luxury orientation displays their extraordinary workmanship. For custom pants, their hallmark designs start at $590 and climb to $1,560 for double-faced wool coats. Prestigious stores including Nordstrom, Net-a- Porter, and Saks Fifth have the collections available for customers.Avenue, therefore ensuring the brand’s availability to consumers all around.

Bettter

Former Vogue Ukraine Fashion Director Julie Pelipas started BETTER with a fresh idea for the direction of fashion. Unlike conventional fashion label techniques, the brand operates as a system of upcycling.

Bettter Design Philosophy

BETTER puts materials first, therefore reversing conventional design techniques. Using its own algorithms, the company examines deadstock inventory and current materials instead of beginning with ideas or trends. Keeping the original brand’s DNA, this modern system converts unneeded menswear into redesigned women’s clothing at an industrial level.

Bettter Sustainable Practices

The brand expresses its commitment to circular fashion by means of many projects:

  • Supply Chain Transparency: Each garment has a “passport” that tracks its complete experience
  • Size Innovation: Designs feature zippers that adjust between three clothing sizes
  • Material Sourcing: Mutually beneficial alliances with luxury brands like Zegna for deadstock materials
  • Local Engagement: Started with Ukrainian vintage markets before growing into global partnerships

Bettter Collections

The collections have contemporary suitability with surprising cuts and artistic modifications. Every item emphasizes on functional clothing that modern women need and adhering to the “no bullshit” brand policy. The algorithmic design tool of the brand lets users design their own BETTTER suits, therefore generating individual-specific experiences in sustainable fashion.

Two goals of BETTERS’ designs are to challenge conventional prejudices in women’s suitability and improve female form. Leading in sustainable luxury apparel, the brand’s emphasis on comfort and confidence demonstrates how well premium design and environmental responsibility go together.

Maria McManus

From her Dublin, Ireland home, Maria McManus debuted her premium apparel line in 2020. Her background in the fashion business offered years of expertise to build a brand with ethical values.

Maria McManus Background

Growing up close to a regenerative farm in Ireland, McManus was exposed to environmentally friendly methods. Before settling into New York City, her life’s journey brought her across Europe, Japan, South East Asia, and Australia. She developed a remarkable career working for companies including EDUN, Tory Burch, and Rag & Bone.

Maria McManus Eco Initiatives

The brand got great marks for its environmental conscience:

  • Planet: 5/5 for using eco-friendly materials
  • People: 3/5 for supply chain practices
  • Animals: 4/5 for responsible material sourcing

100% Global Organic Textile Standard (GOTS) cotton, Global Recycled Standard, and Responsible Wool Standard certified materials for the brand. McManus guarantees fair salaries and decent working conditions all along the supply chain as well as total transparency in manufacturing.

Maria McManus Best Sellers

From USD 120 polished white T-shirts to USD 1,600 luxurious cashmere trenches, the collection features painstakingly made pieces. Signature products of the company include creative skater shorts, finely fitted button-downs with curved seams, and body-conscious compact knits composed of 60% recycled nylon. Prominent customers including Gwyneth Paltrow, Christy Turlington, and Caitriona Balfe routinely wear brand items.

Veronica De Piante

Drawing from her cosmopolitan background in Milan, Bahrain, and Argentina, Veronica de Piante produces collections highlighting a range of world influences.

Veronica De Piante Heritage

Influence from her Italian father and Argentinean mother shapes De Piante’s original design style. Her experience began in Switzerland and took her to New York in 2017, where she started her fashion venture. A recent move to London has added a fresh point of view to her creative work.

Veronica De Piante Style DNA

Modern tailoring and exquisite craftsmanship define the brand’s essence, with Italian family-run factories creating each piece. The collections blend traditional Italian tailoring with elements of her Argentine heritage, which results in an unexpected mix of structured and relaxed esthetics. The brand demonstrates its social responsibility through mutually beneficial alliances with SEP Jordan and Bolivian artisans, helping hundreds of women achieve economic independence.

Veronica De Piante Must-Have Pieces

Signature pieces in the collection range from $850 to $6,395:

  • The Lucas coat – a genderless design that shows versatile styling
  • The Klara jacket – inspired by de Piante’s Prada experience in the 90s
  • The Bianca skirt – features hand-beaded sequins and a thoughtful slip design

These pieces showcase the brand’s steadfast dedication to timeless design, creating garments that future generations will cherish. Italian craftsmanship meets contemporary sensibility in these collections, from modern tailoring to elegant outerwear.

Lisa Yang

Lisa Yang, a Stockholm-based label, beautifully blends Chinese craftsmanship with Scandinavian minimalism. The brand has seen incredible growth, with sales soaring over 900% in the last three years.

Lisa Yang Brand Development

The brand started in 2014 when Lisa Yang and Samuel Stenberg combined their cultural backgrounds to create something special. The founders managed to keep their independence by avoiding outside investment. Their organic growth strategy has proven successful, and now their products reach 500 stores in 30 countries.

Lisa Yang Cashmere Excellence

Yang’s connection to Inner Mongolia’s famous cashmere farms shapes the brand’s expertise in cashmere production.Using both conventional techniques and cutting-edge approaches, the company produces distinctive textures—including a brushed cashmere finish that feels like clouds. Their Global Organic Textile Standard (GOTS) certification guarantees the best ecological and social standards throughout the textile supply chain, therefore reflecting their constant attention to sustainability.

Lisa Yang Price Points

The luxury cashmere range of the brand comprises:

Fundamental Works: Arm warmers made of cashmere start at $130.

Plain knit sweaters run from $500 to $845.

While homeware items like blankets reach $2,820, double-faced cashmere coats sell for $1,815.

Germany dominates as the largest market for the brand; the US trails closely behind. The fast spread of the label into international markets reveals the value that consumers of premium fashion appreciate.

Loulou De Saison

Fashion consultant turned digital influencer Chloé Harrouche brought her ideal of flawless knitwear to reality with Loulou De Saison, a brand that embodies contemporary Parisian grace.

Loulou De Saison Origin Story

Unable to find what she desired, Harrouche’s hunt for perfect knitwear inspired her to start her own label. Her background as digital influencer and fashion consultant helped her clarify what contemporary wardrobes required. The basis of the brand is Paris’s art, architecture, and distinctive international identity, which inspire endlessly.

Loulou De Saison Esthetic

The brand designs “soft armor” for women that balances comfort and style. Loulou De Saison works with craftsmen from France, Italy, Mongolia, and Portugal to maintain exceptional quality while focusing on eco-friendly practices. The brand’s steadfast dedication to eco-responsibility guides their material sourcing, with natural fabrics selected from Europe and Mongolia.

Loulou De Saison Key Items

The collection showcases these standout pieces:

  • The Bruzzi sweater – a favorite among fashion influencers
  • The Sant Denim Shirt Dress – made from pure cotton with an oversized fit
  • The Sola Maxi Dress – combines a figure-hugging top with a flared skirt

The brand’s prices start at $250 for ribbed knit bodysuits and go up to $710 for wool-cashmere coats. The brand offers available price points for a luxury label, even with its high-end positioning.

Commission

Commission started its journey in 2018, born from the shared cultural heritage of three first-generation immigrants in New York City. The founders brought together their design expertise from luxury houses like Gucci and Narciso Rodriguez. Jin Kay from South Korea and Dylan Cao and Huy Luong from Vietnam created a label that gives Asian esthetics a fresh perspective in today’s fashion.

Commission Designer Background

The three founders operate with well defined roles that compliment one another. Jin designs clothes; Huy handles visual identity and art direction. Dylan oversees production, accessories, and communication. Their experience working for big fashion companies laid strong basis for their work. As independent designers, they encountered further difficulties, though, when they began selecting supplies and planning manufacture.

Commission Signature Style

The esthetic of the company draws on the late 80s and early 90s Asian work outfits of their mothers. Their collections highlight polished versions of works characterizing an age. Their trademark looks are defined by fitted pencil skirts, flowing slip dresses, and smartly tailored pantsuits. The designs have artistic accents meant to tell a tale. Padded spaghetti straps honoring the practical style choices of Asian mothers resemble handbag straps.

Commission Shopping Guide

The items of the brand have varied price ranges:

  • Signature dresses cost between $935 and $1,470
  • Outerwear pieces, including trench coats, go up to $1,695
  • Accessories and smaller items begin at $425

Commission keeps a solid mix of online and physical shop presence by working with roughly 15 stores all around. High-end stores like Net-a- Porter allow customers to locate their collections, so enabling fashionistas all around to access their designs.

Interior

Launched in 2020 by Jack Miner and Lily Miesmer, Interior distinguishes itself among new businesses with its original interpretation of luxury fashion. Since Miesmer entered a silent partner role, Miner currently manages the brand alone.

Interior Brand Philosophy

The brand transforms opulent classics with surprising elements. Their design instead of following trends generates conflict and stimulates emotional reactions. Given collections of USD 2 million in income for 2023, market response proved robust.

Interior Collection Highlights

The brand’s iconic pieces at these price points highlight sophisticated workmanship:

  • The Beatrice V-Neck Ruched Maxi Dress at USD 367
  • The Sterling Metallic Leather Jacket at USD 707
  • The Marlowe Trousers at USD 471

Their designs combine creative fabric treatments challenging conventional luxury standards with deliberately damaged components. Examining every runway appearance painstakingly, even down to the last button, the design crew

Interior Where to Buy

Strategic partnerships with esteemed stores enable the collections to be easily available through:

  • Net-a-Porter (as part of their Vanguard program)
  • Bergdorf Goodman
  • Neiman Marcus
  • Saks Fifth Avenue

Interior has found a niche in the bridge design scene. Fall 2024 became their biggest season yet with USD 700,000 in income. Their unflinching commitment to excellence still shows.

since they create just runway-approved creations that satisfy their stringent requirements.

Mirror Palais

Mirror Palais was started in August 2019 by stylist turned designer Marcelo Gaia. His brand celebrates confident women by transforming a decade of styling experience into innovative designs.

Mirror Palais Designer Journey

Brazilian immigrant parents raised Gaia in New York, where his mother’s 1980s wardrobe and HBO shows shaped his creative vision. He completed a 16-month fashion design program and spent a decade working as a stylist. Rosemilk, his previous venture, became his original success story and created the foundation for Mirror Palais.

Mirror Palais Viral Pieces

The brand’s signature pieces have caught everyone’s attention. Bella Hadid wore the Underwire Polo in New York City, making it an instant hit. The Fairy Dress, a glittery mini that creates an illusion of sparkles on bare skin, became another breakthrough design. Celebrity favorites like Olivia Rodrigo, Ariana Grande, and Kendall Jenner have embraced Mirror Palais pieces.

Mirror Palais Pricing

The brand uses a pre-order model with pieces at different price points:

  • Signature dresses range from USD 595 to USD 1,495
  • Limited edition pieces like the Angel of the Morning reach USD 8,995
  • Core collection items start at USD 295 for tops

Mirror Palais ended up maintaining its steadfast dedication to fair wages and craftsmanship. The brand centers its production in New York’s garment district. Its online-only model has helped the brand thrive even during challenging market conditions.

Peter Do

Peter Do started his namesake label in 2018 after working under Phoebe Philo at Celine and Derek Lam. His sophisticated tailoring brought a fresh perspective to New York’s fashion scene.

Peter Do Creative Vision

The designer creates “powerful, quiet, but sensual” pieces. We focused on reality-based design that draws inspiration from how friends and peers wear their clothing. His creative process stands out without doubt. Rather than traditional sketching, Do develops prototypes through vintage research. The designs progress continuously through fittings.

Peter Do Tailoring Excellence

Do runs his brand as a collective from Brooklyn’s Sunset Park studio with four industry friends he met online. The brand’s dedication to craftsmanship shows through:

  • In-house pattern cutting and development
  • Collaboration with New York’s garment district
  • Focus on architectural construction and honest textiles

Peter Do Investment Pieces

Meticulously crafted garments showcase architectural precision in the collections. Signature items include:

  • Sculptural open-front wool coats
  • Silk-charmeuse mini skirts
  • Innovative dégradé wide-leg jeans

His recent Banana Republic collaboration features pieces from USD 300 for blazers to USD 900 for convertible coats. The brand’s attention is drawn to notable clients like Zendaya, Solange, and Beyoncé. Peter Do ended up becoming a most important force among up-and-coming brands in contemporary fashion.

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